Press Releases

March 21, 2014 | Press Releases, Newsroom

Land O’Frost® and Hot Wheels® Invite You to “Drive it Home” with New Sweepstakes

Sweepstakes offers 1,000 prizes and one 2014 Chevrolet Camaro ZLT grand prize

LANSING, Ill. (March 18, 2013) – Land O’Frost, one of the nation’s best-selling brands of pre-sliced, pre-packaged lunchmeats and a producer of specialty sausage products, today announced that it is teaming up with Hot Wheels® to conduct the 2014 “Drive it Home Sweepstakes”. The sweepstakes will offer 1,000 prizes and one grand prize, a 2014 Chevrolet Camaro ZLT, to lucky consumers.

“As a family-owned company, Land O’Frost is always looking for promotions that bring families together in fun, entertaining ways,” said Keith Hill, director of brand management at Land O’Frost. “Hot Wheels provides thrilling vehicle experiences spanning generations of play. We are proud to partner with a valued brand to give our customers this exciting opportunity.”

In addition to one grand prize of a 2014 Chevrolet Camaro ZLT, 10 first prize winners will receive the Hot Wheels® Ultimate Track Room Set and 990 winners will receive a Hot Wheels® Track Builder 5 Lane Tower. The Hot Wheels® Track Builder System offers the ultimate track experience for boys by allowing them to design, create and customize their very own track challenge.

Now through May 2, consumers can find Land O’Frost “Drive It Home” game pieces on packages of Land O’Frost Premium® and Sausage products. Each game piece contains a printed promotion code that can be registered at for a chance to win the grand prize, as well as first and second prizes.

For full sweepstakes rules and to register a “Drive It Home” promotion code, visit

About Hot Wheels

Since 1968, Hot Wheels has been passionate about creating thrilling vehicle experiences through innovative product and content. With a fan base of more than 41 million people, Hot Wheels is the No. 1 vehicle property in the United States producing the coolest cars imaginable. The Hot Wheels brand began as a line of 16 1:64-scale die-cast vehicles; today, it has evolved into a true, global lifestyle brand for boys of all ages with segments that range from aftermarket parts to licensed apparel to branded digital content from Team Hot Wheels, a real-life race crew of professional drivers performing over-the-top stunts. Check out the official Hot Wheels website for the hottest car games and racing videos, and be sure to visit the Hot Wheels Facebook page.