Digital Marketing Associate

Brand / Shopper Communications

• Coordinates shopper marketing initiatives
• Coordinates creative materials to ensure timely execution of marketing initiatives
• Communicates marketing initiatives, programs and project updates to internal teams and brokers
• Completes program analysis & reports to compare results against Key Performance Indicators (KPIs)
• Measures programs against industry best practices
• Assists with the coordination of trade show events, sampling programs and other experiential brand programs

Consumer Communications

• Provides input into creative briefs and activation briefs to assist with the development of the digital Go-to-Market strategy and the development of marketing campaigns
• Participates in brainstorms and team activities to develop online marketing ideas
• Creates and distributes matrices, flowcharts and reports to relevant marketing and sales teams
• Completes Consumer program analysis & reports to compare results against Key Performance Indicators (KPIs)
• Measures Consumer programs against industry best practices
• Manages retailer site content, including auditing content
• Evaluates merchandising best practices across retailer sites
• Identifies and executes retailer site optimization opportunities
• Daily monitors LOF social media site content, provides company updates, and collaborates with agencies on paid and organic content
• Manages content on LOF web sites and the Sales & Marketing Intranet site(s)

Core Competencies:

Strategic Focus, Broad Business Knowledge, Drive for Results, Consumer & Customer Focus, Organizational Agility

Technical Competency Required:  Integrated Marketing Communications

• Knowledge of key retail business and consumer trends to assist in the development of retail-specific shopper plans
• Coordination of content within content management platforms to provide insights and recommendations
• Utilizes knowledge of social media and e-commerce platforms to optimize current brand delivery for each platform
• Assists in results and reporting of audit consumer touch points
• Analyzes marketing data and summary reports, drawing conclusions on brand performance

QUALIFICATIONS:

Experience	Prefer 1-2 years of marketing experience, but would consider a recent graduate
Education	Bachelor’s in Marketing, Integrated Marketing Communications or similar degree
Certifications / Training	Microsoft Suite experience;
Travel	10%

Use the link to apply or email: lof_salaried_job_application@landofrost.com

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