Land O'Frost Family of Brands

FAQ Guide

Corporate

Who is Land O’Frost?
Who is Land O’Frost?
 
Land O’Frost is a fourth-generation, family-owned American meat company that makes ready-to-eat deli meat, packaged lunch meat, hot dogs, specialty sausage, bacon and charcuterie. The company was started by Antoon Van Eekeren, a Dutch immigrant who opened a cold storage facility in Chicago in 1941, began producing wafer-sliced meats in 1952, and incorporated Land O’Frost in 1958. The Van Eekeren family still owns and runs the company today.
 
Land O’Frost brands include:
– Land O’Frost Premium, Bistro Favorites and DeliShaved lunch meat
– Wellshire all natural meats
– Colameco’s charcuterie and specialty meats
– Ambassador, Wimmer’s and Fairbury hot dogs and sausage
 
The company is headquartered in Munster, Indiana and produces at facilities in Lansing, Illinois; Searcy, Arkansas; and Madisonville, Kentucky. All Land O’Frost lunch meat is fully cooked and prepared, sliced and packed in the U.S.A.

Where is Land O’Frost located?

Land O’Frost is headquartered in Munster, Indiana, and has been since 2014.

All Land O’Frost manufacturing facilities are located in the United States, with locations in:
– Lansing, Illinois, opened in 1969
– Searcy, Arkansas, opened in 1976
– Madisonville, Kentucky, opened in 2007

Every Land O’Frost lunch meat is prepared, sliced and packed in the U.S.A., and these plants ship nationwide to grocery, mass and foodservice customers.

Is Land O’Frost a family-owned company?

Yes. Land O’Frost is a privately held American food company that has been family-owned and operated since 1941, now in its fourth generation of family ownership.

It was founded by Antoon Van Eekeren, who emigrated from the Netherlands in 1941 and built the business from a single 12,000 square foot freezer in Chicago into one of the largest lunch meat makers in the United States. The Van Eekeren family still owns and leads the company.

Private family ownership is why we can hold a long-term view on quality standards, plant investment and supplier relationships rather than managing to a quarterly number.

How can I contact Land O’Frost?

Call the corporate office in Munster, IN at 1-800-762-9865, Monday through Friday, or use the contact form at landofrost.com.

– Product questions, including a specific package or sell-by date: have the package in hand, since the code is printed on the front.
– Retail, distributor or foodservice partnership: submit through the partnership form and the business development team will respond.
– Careers: apply through the Careers page rather than the general contact form.
– Allergen questions on a specific lot: call 1-800-762-9865 with the package in hand.

How can I learn more about employment at Land O’Frost?

Land O’Frost was named one of the Best Places to Work in Indiana by the Indiana Chamber of Commerce in 2026.

Open roles are posted on the Land O’Frost Careers page, LinkedIn, and Indeed.

Land O’Frost employs more than 1,000 people across the corporate office in Munster, Indiana and manufacturing facilities in Lansing, Illinois; Searcy, Arkansas; and Madisonville, Kentucky. Roles fall into production and plant operations, food safety and quality, supply chain, sales, and corporate functions.

What does Land O’Frost do to ensure food safety and quality?

Food safety is the unseen foundation on which our company is built. Land O’Frost maintains food safety and quality standards through established measurement systems, ongoing monitoring of critical control points, and continuous improvement across our manufacturing operations.

Our commitment to food safety and quality includes:
– Annual food safety and quality audits: Land O’Frost participates in the Global Food Safety Initiative (GFSI), with annual audits at each manufacturing plant against the Safe Quality Food (SQF) Version 9 standard.
– Established food safety controls: Our manufacturing facilities follow applicable regulatory and customer requirements, with processes designed to monitor critical control points and support continuous improvement.
– Product quality and handling: Product packaging includes a “Best If Used By” date to help consumers determine product freshness.
– Land O’Frost is one of the initial members of the Meat Institute’s Protein PACT, which allows member companies to track performance against industry benchmarks in human health, animal care, and environmental impact.

Land O’Frost is committed to maintaining rigorous food safety and quality standards throughout our manufacturing operations.

Where are Land O’Frost products sold?

Land O’Frost is sold nationwide in major grocery chains, mass retailers, club stores and select foodservice locations across all 50 states. Use the store locator at landofrost.com to find the nearest retailer carrying a specific product, since assortment varies by chain and region.

By brand:
– Land O’Frost Premium, Bistro Favorites and DeliShaved: Grocery and mass retail deli sections nationwide.
– Wellshire: Whole Foods Market stores nationwide, Amazon Fresh, and select grocery chains including Kroger, Publix and Sprouts.
– Colameco’s: Amazon and select retailers.
– Ambassador, Wimmer’s and Fairbury products are sold at select grocery stores and mass retailers in the Midwest. Ambassador is primarily available in Minnesota, Fairbury in Nebraska, and Wimmer’s in Nebraska and parts of Iowa, with select products also sold in other Midwest markets.

Where are Land O’Frost products manufactured?

Land O’Frost products are manufactured in the United States at company facilities in Illinois, Arkansas and Kentucky. Our U.S.-based manufacturing operations support our commitment to delivering quality lunch meats to consumers.

How can I become a Land O’Frost retail or business partner?

Retailers, distributors and foodservice operators can submit a partnership request through the form at landofrost.com. The business development team reviews all inquiries related to retail partnerships, distribution and strategic opportunities.

Helpful details to include:
– Company name, channel (grocery, mass, club, convenience, foodservice or distribution) and operating region
– Which brands and product lines are of interest: Land O’Frost Premium, Bistro Favorites, DeliShaved, Wellshire, Colameco’s, Ambassador, Wimmer’s or Fairbury
– Approximate number of locations served

For questions that are not partnership related, call the corporate office at 1-800-762-9865.

What is Land O’Frost doing to support sustainability?

Land O’Frost approaches sustainability through responsible sourcing, operational efficiency and reducing environmental impact, measured against external standards rather than internal goals alone.

– In 2020, Land O’Frost became one of the first members of the Meat Institute’s Protein PACT, a sustainability framework with science-based targets for human health, animal care and environmental impact by 2030.
– In 2023, the North American Meat Institute recognized Land O’Frost for its environmental and food safety programs, awarding Tier 1 status and six awards.
– Progress and current commitments are detailed in our CSR report, available at landofrost.com.

How does Land O’Frost support local communities and philanthropies?

Land O’Frost supports communities through long-running national partnerships rather than one-time giving.

– Breakthrough T1D: a national partnership since 2011 supporting type 1 diabetes research, with more than $1.2 million donated to date.
– Youth Sports Initiative: now in its third decade, supporting 140 leagues across 23 cities, 10,000 teams and more than 100,000 players annually.
– Charitable giving and employee engagement programs in the communities around our facilities in Munster, Indiana; Lansing, Illinois; Searcy, Arkansas; and Madisonville, Kentucky.

Does Land O’Frost have ethical or business conduct policies?

Yes. Land O’Frost maintains a code of conduct that sets expectations for ethical behavior, regulatory compliance and responsible business practices across all operations.

It covers our employees, our facilities and our supplier relationships, and it is applied consistently across every brand in the portfolio.

Brands

How long after I open a package of Land O’Frost® lunch meat is it still good?

How long after I open a package of Land O’Frost lunch meat is it still good?

Once opened, eat Land O’Frost lunch meat within 7 days and by the sell-by date printed on the front of the package, whichever comes first. Unopened, go by the sell-by date.

– Keep it refrigerated at 40 degrees F or below, in the coldest part of the fridge rather than the door.
– Reseal the package or move slices to an airtight container after opening.
– If the package is past its sell-by date, or has been open longer than 7 days, throw it out.
– We do not recommend freezing. Land O’Frost lunch meat is safe to eat after freezing, but freezing and thawing changes the taste and texture.

Every Land O’Frost package carries a printed sell-by date on the front, so there is no guesswork about how long it has been on shelf.

Are Land O’Frost products gluten free?

Land O’Frost Premium, DeliShaved and Bistro Favorites lunchmeat and deli meat products are gluten-free. Our hot dog brands — Ambassador, Wimmer’s and Fairbury — are also gluten-free.

Wellshire products are covered separately. Almost all Wellshire products are gluten-free, with the exception of Wellshire Black Forest Bacon, which contains malt extract.

See the Wellshire section for more information.

For the most up-to-date ingredient information, check the product packaging or visit the product pages at landofrost.com. For questions about a specific product, call 1-800-762-9865.

Do Land O’Frost products contain common allergens?

Allergens vary by product, so check the package before serving anyone with an allergy.

– Some Land O’Frost DeliShaved lunch meats contain soy, from isolated or hydrolyzed soy protein. Products containing soy carry a “Contains Soy” statement on the package.
– Land O’Frost Premium and Bistro Favorites products are made with whole meat, water, seasoning and curing ingredients, and do not list soy.
– Full ingredient and allergen statements appear on every package and on each product page at landofrost.com.

For questions about allergens in a specific product or lot, call 1-800-762-9865 with the package in hand.

Can I freeze Land O’Frost lunch meat?

We do not recommend freezing Land O’Frost lunch meat.

– Safety: the product is safe to eat after it has been frozen.
– Quality: freezing and thawing draws moisture out of sliced meat, which changes the texture and dulls the flavor. It is the texture, not the safety, that we are protecting.
– Better option: buy the size you will use within 7 days of opening. Land O’Frost lunch meat comes in 8 oz, 9 oz, 14 oz, 18 oz and 22 oz packs depending on the brand and flavor.
– If you do freeze it: freeze before the sell-by date, keep it at 0 degrees F or below, thaw in the refrigerator, and use it within a few days of thawing.

Are Land O’Frost meats fully cooked?

Yes. All Land O’Frost lunch meat is fully cooked and ready to eat straight from the package, with two exceptions: Premium Hard Salami and Land O’Frost Pepperoni, which are dry cured rather than cooked. Dry curing is a different preservation method, and both products are also ready to eat.

What this means in practice:
– No cooking, heating or preparation is needed before eating.
– Slices go straight from the package into sandwiches, wraps, lunchboxes and salads.
– Fully cooked also applies to Land O’Frost Premium, Bistro Favorites and DeliShaved across turkey, ham, chicken and beef.

Keep refrigerated, and eat within 7 days of opening and by the sell-by date on the front of the package.

Are Land O’Frost lunch meats a good source of protein?

Yes. All Land O’Frost lunch meats are a good source of protein, making them a convenient option for sandwiches, wraps, salads and snacks.

Protein content varies by product, with typical amounts including:
– Land O’Frost Bistro Favorites: 9–12g of protein per serving
– Land O’Frost Premium: 8–9g of protein per serving
– Land O’Frost DeliShaved: 8–10g of protein per serving

For specific protein amounts and serving sizes, refer to the nutrition facts panel on the product packaging or individual product page at landofrost.com.

Where can I find nutritional information about Land O’Frost products?

Complete nutrition and ingredient information for Land O’Frost products is available on each product’s packaging and individual product page at landofrost.com.

Each product page includes a full nutrition facts panel with information such as calories, total fat, sodium, carbohydrates, sugars and protein, along with a complete ingredient list and allergen information.

Nutritional values vary by product and serving size, so be sure to check the packaging or individual product page for the most accurate information.

Where are Land O’Frost lunch meats sold?

Land O’Frost lunch meats are available at grocery stores and mass retailers nationwide. Product availability varies by retailer and region.
– Use our store locator to find Land O’Frost products near you.
– Assortment varies by retailer, so specific flavors and package sizes may not be available at every location.
– Land O’Frost Premium, Bistro Favorites and DeliShaved are available at select retailers, with product selection varying by brand line and location.

General

Where can I purchase Wellshire® products?

Where can I purchase Wellshire products?

Wellshire products are available at retailers nationwide, including Whole Foods Market, Kroger, Publix, and Sprouts Farmers Market.

– In store: the refrigerated meat and deli sections. Bacon, sliced deli meat, hot dogs, sausage and holiday ham are carried in different sections, so check both.
– Online: Shop through Amazon Fresh, Instacart and DoorDash, where available.
– Assortment varies by store, so a specific item may not be in every location.

Use our store locator to find Wellshire products near you.

Can Wellshire products be frozen?

Yes. Wellshire bacon and sausage can be frozen for up to 3 months if they go into the freezer before the code date printed on the package.

– Freeze before the code date, not after.
– Keep the freezer at 0 degrees F or below.
– Thaw in the refrigerator rather than on the counter.
– Once thawed, use within 3 to 5 days.
– Freezing and thawing can affect texture and quality.

We do not recommend freezing lunch meat, as freezing and thawing can affect its texture and flavor. For the best quality, follow the storage instructions on the package.

I am concerned about food allergies. Where can I find allergen specific information concerning Wellshire products?

Many Wellshire products are gluten free, soy free and dairy free. Please check the packaging of the specific product you are purchasing to confirm ingredients and allergens.

– Every package carries a full ingredient list and allergen statement.
– Many Wellshire products are gluten free, soy free and dairy free, but ingredients and allergens vary by product.
– For a question about a specific lot or code date, call 1-800-762-9865 with the package in hand.
– Known exception worth checking: Wellshire Black Forest Bacon contains malt extract and is not gluten free. Wellshire Black Forest lunchmeat and deli products are gluten free.

Formulations can change, so the package in front of you is always the authoritative source.

Do Wellshire products contain gluten?

Most Wellshire products are gluten free. The exception is Wellshire Black Forest Bacon, which contains malt extract. Wellshire Black Forest lunch meats and deli products are gluten free.

– Gluten free: The majority of Wellshire bacon, sliced deli meat, hot dogs, sausage and holiday ham, including Black Forest lunch meats and deli products.
– Contains gluten: Wellshire Black Forest Bacon, due to malt extract.
– Check the package: Every Wellshire package includes a full ingredient list and allergen information. Consumers should review individual product packaging for the most accurate and up-to-date information.

This information applies specifically to Wellshire products. Land O’Frost brand products are gluten free and are addressed separately in the Land O’Frost section.

How do I cook Wellshire products?

It depends on the product. Wellshire makes four types, and the package tells you which one you have.

– Fresh (uncooked): must be fully cooked before eating. Cooking instructions are printed on the back of the package, and USDA safe handling instructions appear on all fresh products.
– Heat treated: cook or heat according to the package directions before eating.
– Fully cooked: ready to eat, or heat through for flavor. Wellshire fully cooked bacon heats in a skillet or microwave in under a minute.
– Dry cured and shelf stable: ready to eat with no cooking required.

Bacon guidance: cook sliced bacon in a skillet over medium heat, or on a rack in a 400 degree F oven, until it reaches the crispness you want. Because our dry rubbed pork bacon has no water added, it renders rather than steams, so starting it in a cold pan and letting the fat come out slowly gives the best result.

Always check the package first, and reference the product page at landofrost.com for item-specific instructions.

What is Third Party Auditing and how does it assure Wellshire products are top quality?

Third party auditing means an independent company, not Wellshire, inspects and verifies our standards. Every stage from farm to processor is audited.

What the audits cover:
– Animal raising practices, including our no antibiotics ever and humanely raised standards
– Feed, which is vegetarian with no animal by-products
– Processing facilities, sanitation and food safety controls
– Ingredient sourcing and label accuracy
– Third-party certifications and standards, which may include GAP, Certified Humane, USDA Organic and gluten-free certifications, depending on the product.

Why it matters: “natural” and “humanely raised” are not consistently regulated terms across the industry. An independent audit is the difference between a claim a brand makes about itself and a standard someone else confirms. Where a claim carries a certification, that certification appears on the package.

Ingredients

Is there MSG in any of your products?

Is there MSG in any of your products?

No. There is no added MSG in any Wellshire product.

On autolyzed yeast: some Wellshire products contain autolyzed yeast extract, and it is sometimes described as MSG. It is not. Autolyzed yeast is a naturally occurring ingredient used for savory flavor, and the USDA does not define it as MSG. Products containing it list it by name on the ingredient panel.

Every ingredient in every Wellshire product is listed on the package.

What does “uncured” and “cured” mean?

Both are cured. The difference is what does the curing, and the wording on the label is set by USDA rules rather than by us.

– Cured, as the USDA defines it, means the product contains synthetic sodium nitrate or nitrite. Curing preserves the meat and keeps it safe through its shelf life.
– Uncured means the same preservation is achieved using alternative ingredients such as celery powder, swiss chard and sea salt, which contain naturally occurring nitrates. Wellshire uses only these alternatives.
– Important to know: uncured does not mean nitrate free, and it does not mean raw. Because the USDA reserves the word “cured” for synthetic agents, our labels read “uncured” with the qualifier “no nitrates or nitrites added except for those naturally occurring in sea salt and cultured celery powder.”

Wellshire chooses the vegetable route because it comes from a plant rather than a synthetic salt, and because it fits the all natural standard we apply to the rest of the label: recognizable ingredients, no artificial additives, no fillers.

What kind of casing is used on Wellshire sausages?

Wellshire sausages are made with casings that help maintain their shape and provide a traditional sausage texture.
– Turkey sausages: Made with beef casings, not pork casings.
– Casing purpose: Casings help hold the sausage together during cooking and provide a traditional snap when bitten into.
– Cooking: Prepare Wellshire sausages according to the directions on the package.

Wellshire turkey sausages do not contain pork casings, making them an option for consumers looking to avoid pork-based casings.

How can some ingredients (like sugar) be listed in a product, when the Nutrition Facts Panel shows that the product contains 0 grams per serving?

Because the ingredient list and the Nutrition Facts Panel follow different federal rules.

– The ingredient list shows everything in the product, in descending order by weight. If an ingredient is present at all, it is listed.
– The Nutrition Facts Panel reports amounts per serving, and federal labeling rules require certain small amounts to be rounded down to zero when they are considered insignificant.
– Examples of the rounding thresholds: less than 0.5 grams of fat, total sugars or added sugars per serving rounds to 0g; less than 2 milligrams of cholesterol per serving rounds to 0mg.

So an ingredient can appear on the list and still show as 0g on the panel. Both labels are accurate, and both are required.

Can’t you hide ingredients in “natural flavors”?

No. Natural flavors are defined and regulated by the USDA, and they are derived from botanical sources such as vegetables, fruits and spices.

– No chemicals, no added MSG and no artificial ingredients are used in any Wellshire product.
– Natural flavors in our products come from plant sources, consistent with the same ingredient standard we apply across the label.
– Everything in a product appears on its ingredient list.

If you have a question about a specific ingredient in a specific product, call 1-800-762-9865 with the package in hand and we will tell you what is in it.

Storage

How should I store Colameco’s?

All products are shelf stable except pancetta, which must be kept refrigerated. All other products need to be refrigerated only after opening.

Pancetta is the only product that needs to be cooked. Everything else is non-perishable and can be enjoyed right out of the package.

Colameco’s defines humanely raised as all pork is vegetarian fed (except for milk protein) and never administered animal by-products.

Ingredients

Are any of Colameco’s products gluten free? Contain MSG?

Yes, all of Colameco’s products are gluten free, and do not contain any MSG.

No, all Colameco’s products are dairy free.

Colameco’s products have no added growth hormones or preservatives.

We’re available for purchase on Amazon. To find a store near you that sells our products, check out our store locator Store Locator | COLAMECO’S.

Ambassador, Wimmer's, Fairbury

How long do my Ambassador/Wimmer’s/Fairbury hot dogs last after opening the package?

Once opened, hot dogs should be kept refrigerated and consumed within 7 days and by the sell-by date on the package, whichever comes first.

If unopened, consume by the sell-by date on the front of the package.

Yes. Ambassador and Wimmer’s summer sausage is fully cooked and ready to eat without additional cooking. It can be enjoyed straight from the package.

All of our products are gluten-free. To learn more about the nutritional information of our products, please visit Our Brands page to learn more.

Yes, this product can be frozen. For best quality, store in the original unopened packaging or transfer to an airtight container. Freeze at or below 0°F before the sell-by date on the package. When ready to use, thaw in the refrigerator and use promptly.
For best quality, we recommend consuming frozen hot dogs within 1–2 months.

Yes, our hot dogs are fully cooked. For best quality, reheat hot dogs until they are steaming hot. This can be done using your favorite method (microwave, stovetop/boiling, or grill.)

Our nutritional information is listed in the products section of our website. Please visit Our Brands page.

You can locate our products in a store near you by using our store locator.

Our products have no added MSG.

Yes, we carry 100% premium beef hot dogs. Please visit Our Brands page.

No, our hot dogs do not contain any poultry. They are made with premium cuts of pork and beef.

Our natural casing hot dogs have an all-natural lamb casing. We also offer skinless hot dogs that are without casing. Please visit Our Brand page to learn more.

Ambassador: Our hot dogs do not contain any artificial colors, flavors, by-products, or fillers.
Wimmer’s: Our hot dogs do not contain artificial flavors, by-products, or fillers. Some varieties, such as our red hot dogs, contain FDA-approved Red 40 for color. Other varieties do not contain added colors.
Fairbury: Our hot dogs do not contain any artificial flavors, by-products, or fillers, but they do contain FDA approved Red 40 for color.
Please visit Our Brand page to learn more.

Some varieties are shelf stable. Unopened, shelf-stable summer sausage can be stored at room temperature. Other varieties should be stored refrigerated. After opening, refrigerate and use it within a few days. Please reference the product label for proper storage.