We are seeking a strategic and results-driven Director of Sales – Mass to lead our Walmart and Club Channel business. This role is responsible for driving profitable growth, leading customer strategy, and developing high-performing teams across key national accounts.
The ideal candidate brings deep CPG experience, strong strategic selling capability, and a proven track record managing large-scale retail accounts such as Walmart. Must reside in Bentonville, Arkansas.
How YOU will Contribute
- Lead the strategic and tactical execution for Walmart and Club Channel accounts.
- Drive profitable growth through distribution expansion, new product launches, and trade optimization.
- Identify new business opportunities, including new accounts and distributor partnerships.
- Own planning, management, and execution of all sales activities for Walmart and Club Channels.
- Oversee customer business planning, including private label bids, packaging, logistics, and timing.
- Drive sales deliverables including distribution gains, new product platforms, and trade management.
- Manage trade spend, pricing strategy, and profitability across accounts.
- Lead weekly and monthly reporting to track performance and progress.
- Partner cross-functionally with internal teams (Sales, Marketing, Operations, Finance) to execute business strategies.
- Implement and manage standardized processes including IFR and annual broker reviews.
- Support product quality management and address customer-related quality or withdrawal issues.
About You
- 10+ years of CPG sales experience required.
- Strong experience managing and calling on Walmart required.
- Proven success in strategic selling, trade management, and account profitability.
- Bachelor’s degree in Business, Sales, or related field required.
- MBA or equivalent preferred.
- Strategic thinking and strong business acumen.
- Exceptional relationship-building and communication skills.
- Demonstrated ability to drive results and lead high-performing teams.
- Strong customer and consumer focus.
- Advanced proficiency in Microsoft Office 365.